Plug is a performance operating system for Meta advertisers. It monitors your ad account, tells you what changed, why it matters, and what to do next — so you don’t have to keep it all in your head.

What does Plug actually do?

Plug tracks key changes across your Meta account, surfaces issues and opportunities, explains the likely causes, and recommends specific next actions (pause, scale, adjust budgets, or test new creatives) with deep links to Ads Manager.

Does Plug replace Meta Ads Manager?

No. Plug works alongside Ads Manager. It reduces digging by highlighting what changed and what to do next, and then links you straight to the right place in Ads Manager to execute.

Plug is built for teams and operators running Meta ads — in-house growth teams and performance agencies — who need faster decisions, less manual monitoring, and a shared operating memory of what worked and what didn’t.

Signals is Plug’s monitoring layer for Meta performance. It detects meaningful changes, flags issues and opportunities, and surfaces recommended next steps with context and links to take action.

How does Plug integrate with GA4?

Plug can connect GA4 alongside Meta so teams can view performance signals with broader funnel context. This helps explain changes and make better decisions when Meta performance shifts.

How does Plug integrate with Slack?

Plug can deliver key signals and updates to Slack so teams stay aligned. Messages point to the underlying context in Plug and can include links back to Ads Manager for execution.

Can Plug automate Meta ads management?

Plug focuses on decision support and recommended actions. Depending on your setup, it can streamline workflows with human-in-the-loop execution so teams stay in control.

What makes Plug different from other AI ad tools?

Most tools add AI on top of reporting. Plug is built for day-to-day operations: monitoring, explanation, and next actions — and it compounds account-level memory over time so decisions get faster and more consistent.

Is Plug available now?

Plug is available to early customers with a request-access flow. You can request access on the website to get started.

How much does Plug cost?

Pricing depends on your setup and usage. Early access pricing 89€/month. Request access and we’ll share the current plan options and onboarding details.

Is Plug an official Meta Business Partner?

Plug is a Meta Business Partner, enabling trusted integrations and best-practice access for Meta advertising workflows.

Stop guessing what to make next

Plug connects what's inside your creatives to how your ads perform, and acts on it.

For performance teams with more creatives than hours.

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Creative Approaches

Trusted by teams at

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THE PROBLEM

More creative doesn't help.

Better creative decisions do.

PERFORMANCE

Has the numbers.

Sees the CPA spike the moment it lands.

Knows which ads carry the account.

Can't say which idea won, or what to brief next

CREATIVES

CREATIVE

Makes the creative.

Knows every hook, format and idea shipped.

Decides the next batch from experience.

Makes the next batch from experience.

Can't see which ideas actually moved the numbers

Your ads fatigue. You have nothing useful to replace them with.

What Plug is

The decision layer for paid social.

Plug watches your whole account, highlights what actually needs your attention, and tells you what to do next, with the reasoning, so you can act before performance slips. Grounded in your own data and years of running paid social, not a chatbot guessing from a prompt.

Today on Meta, with more channels coming.

your data

Know what’s working, and what to make next.

Where your creative and your performance meet, account-wide or scoped how you like, by market or business line. See which creatives work and why, then get briefed on what to make next. Not a dashboard, a loop that ends in your next creative.

01BriefsWhat to make nextData-backed briefs for your next creatives, each with a visual storyboard and aimed at a specific ad set. Your team likes, dismisses and comments, so what gets made is a shared call.

02ApproachesWhich ideas winThe creative approaches you are actually running, scored on your goal. Which ideas carry the account, which waste budget, which are tiring, with a plain-English weekly read of what is pulling ahead and why.

03TagsWhat's inside each creativeEvery creative read across 30+ dimensions, from hook and format to theme and sound, and how each element performs across your comparison groups.

04MediaWinners and wasted spendYour whole media portfolio on one map, every creative compared like-for-like on the same goal and segment. Spot the winners carrying the account and the spend quietly wasted.

In Meta you see the ads, not the approach as a whole. Plug shows it.

Head of performance, consumer app

Direct inputs I can take straight to the creative team.

In-house performance marketer, e-commerce

Moves→ catches creative fatigue before you do, and hands you the refresh with the brief attached.

Moves

Spend your day deciding, not digging.

Every day, Plug looks across all your campaigns, the performance, the creative and the setup, and hands you the moves worth making, each with reasoning. When a creative tires, the next brief comes attached. You stop carrying the whole account in your head and spend your time on the calls that matter. Not a dashboard to watch, the moves that keep your performance on track and your next creative ready.

01CatchCaught before it costs youEach campaign gets a daily read across performance, creative and setup, including the pixel and GA4 problems that usually hide. Issues surface the day they start, not the week someone notices.

02DecideThe why behind every moveEvery recommendation comes with the numbers behind it, measured against the goal you set. You see why before you act, so the call stays yours.

03RefreshNever out of creativesWhen a creative tires, Moves hands you the brief for the next one, shaped by what is working across your account and why. It also flags which test winners are ready to scale.

Being less worried and less stressed is one of the biggest benefits.

Performance marketer, subscription app

I run more campaigns and tests now, and it’s all easier to manage.

Performance marketer, scale-up

Every action explains its reasoning, so I actually learn from it.

Performance marketer, e-commerce

Chat→ ask your account anything, across Meta, GA4 and your own sheets.

Chat

A performance marketer you can just ask.

Plug already has the full picture, your Meta performance and what is inside every creative, plus GA4 and your own spreadsheets. So you can ask it anything in plain English and get a straight answer, not a dashboard to decode, and think a decision through with you. A teammate who keeps the whole account in their head.

01Ask anythingA straight answer, and a second opinionAsk in plain English, no SQL, no dashboards. Plug is the one place that knows what is inside each creative (hooks, formats, concepts) and how it performs, so it can tell you what is working, what is fatiguing and what to brief next, then think the call through with you.

02All your dataMeta, GA4 and your sheets, togetherAsk one question across everything Plug connects: your Meta numbers, what is inside your creatives, GA4 conversions, and any Google Sheet you pull in with @. Take Plug’s data into your own tools through MCP, soon.

03Recurring reportsYour Monday report, on tapSave the questions you ask every week as Plug Prompts, then rerun them in a click on live data. The weekly review you used to rebuild by hand, ending in what to do next, and shareable with your team in a click.

Someone to bounce ideas off in a productive way. It saves a ton of time.

In-house performance marketer, consumer app

I used Plug to analyse which creatives performed best, then built this year’s plan around it.

Marketing lead, consumer brand

The results→ what teams running all three see in their accounts.

Results