Stop guessing what to make next

Stop guessing what to make next

Stop guessing what to make next

Plug connects what's inside your creatives to how your ads perform, and acts on it.

For performance teams with more creatives than hours.

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New

Creative Approaches

Trusted by teams at

+ more

THE PROBLEM

More creative doesn't help.

More creative doesn't help.

Better creative decisions do.

Better creative decisions do.

PERFORMANCE

Has the numbers.

Sees the CPA spike the moment it lands.

Knows which ads carry the account.

Can't say which idea won, or what to brief next

CREATIVES

CREATIVE

Makes the creative.

Knows every hook, format and idea shipped.

Decides the next batch from experience.

Makes the next batch from experience.

Can't see which ideas actually moved the numbers

Your ads fatigue. You have nothing useful to replace them with.
What Plug is
The decision layer for paid social.

Plug watches your whole account, highlights what actually needs your attention, and tells you what to do next, with the reasoning, so you can act before performance slips. Grounded in your own data and years of running paid social, not a chatbot guessing from a prompt.

Today on Meta, with more channels coming.

your data
MetaGA4
Google Sheetslive context
Plug
act anywhere
MCP, Slacksoon
One layer, three surfaces
Creatives
Learn what works, and make what's next.
Moves
The exact moves to make, every day.
Chat
Ask your account anything.
Creatives

Know what’s working, and what to make next.

Where your creative and your performance meet, account-wide or scoped how you like, by market or business line. See which creatives work and why, then get briefed on what to make next. Not a dashboard, a loop that ends in your next creative.

Creative briefsCreative approachesCreative tagsMedia performance
01BriefsWhat to make nextData-backed briefs for your next creatives, each with a visual storyboard and aimed at a specific ad set. Your team likes, dismisses and comments, so what gets made is a shared call.
Creative briefs
02ApproachesWhich ideas winThe creative approaches you are actually running, scored on your goal. Which ideas carry the account, which waste budget, which are tiring, with a plain-English weekly read of what is pulling ahead and why.
Creative approaches
03TagsWhat's inside each creativeEvery creative read across 30+ dimensions, from hook and format to theme and sound, and how each element performs across your comparison groups.
Creative tags
04MediaWinners and wasted spendYour whole media portfolio on one map, every creative compared like-for-like on the same goal and segment. Spot the winners carrying the account and the spend quietly wasted.
Media performance
In Meta you see the ads, not the approach as a whole. Plug shows it.
Head of performance, consumer app
Direct inputs I can take straight to the creative team.
In-house performance marketer, e-commerce
Moves→ catches creative fatigue before you do, and hands you the refresh with the brief attached.
Chat

A performance marketer you can just ask.

Plug already has the full picture, your Meta performance and what is inside every creative, plus GA4 and your own spreadsheets. So you can ask it anything in plain English and get a straight answer, not a dashboard to decode, and think a decision through with you. A teammate who keeps the whole account in their head.

Ask anythingAll your dataRecurring reports
01Ask anythingA straight answer, and a second opinionAsk in plain English, no SQL, no dashboards. Plug is the one place that knows what is inside each creative (hooks, formats, concepts) and how it performs, so it can tell you what is working, what is fatiguing and what to brief next, then think the call through with you.
Ask anything
02All your dataMeta, GA4 and your sheets, togetherAsk one question across everything Plug connects: your Meta numbers, what is inside your creatives, GA4 conversions, and any Google Sheet you pull in with @. Take Plug’s data into your own tools through MCP, soon.
All your data
03Recurring reportsYour Monday report, on tapSave the questions you ask every week as Plug Prompts, then rerun them in a click on live data. The weekly review you used to rebuild by hand, ending in what to do next, and shareable with your team in a click.
Recurring reports
Someone to bounce ideas off in a productive way. It saves a ton of time.
In-house performance marketer, consumer app
I used Plug to analyse which creatives performed best, then built this year’s plan around it.
Marketing lead, consumer brand
The results→ what teams running all three see in their accounts.

Success stories

Hear it from our customers

Anssi now saves 8 hours per week on average. The result is not just time saved, but a faster and less stressful way to run Meta.

Anssi Kosonen

B2C User Acquisition Lead @Singa

See Anssi's story

See Anssi's story

From performance to your next
creative

Plug turns your ad performance into clear next steps. What creatives to make, what to fix, and what to scale.

Creative intelligence

Understand what works, and what to create next.

See feature

Ad optimization

Know what to fix, scale, or test next across your Meta campaigns.

See feature

FAQs

What does Plug cost?

What does Plug actually do?

Why not just use ChatGPT?

How long does setup take?

Does Plug work inside Slack?

Is Plug only for large advertisers?

How is data handled?

Still have questions?

"Plug has basically become my main workspace for Meta. It’s the only place where I can easily see CPI, SKAN, and trends in one view and actually get clear, concrete actions to take."

Liisi Korvenranta

Marketing @Bought

Plug in. Perform better.

Get Plug early access

We are gradually opening up access to performance marketers.

We are gradually opening up access to performance marketers.

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