Our online marketplace customer sought to expand creative variety on Meta and TikTok while keeping production efficient for their dynamic product catalog.

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Solution

Plug proposed taking advantage of catalog product videos on Meta and TikTok, and creating hyper-localised product-focused videos for mid- and bottom-funnel campaigns.

The customer and Plug agree on 4 new fresh ad video concepts bi-weekly. The ad concepts feature dynamic elements such as human-like avatars, key product information, and localised visuals tailored to a specific market. Performance data from the already launched ad concepts guides the design of each new ad concept. 

Once the ad concept has been approved, Plug produces unique videos for a selected range of products from the customer's catalog and the ready videos are directly integrated into the customer's campaigns.

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Results

‍With Plug’s automation and extensive creative capabilities, the customer benefits from 1,000+ unique catalog product videos plugged directly into the customer’s Meta and TikTok campaigns without any time investment or original content production costs.

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‍Next steps

‍Plug continues delivering creative velocity through catalog product videos coupling performance data and creative iteration. Additionally, we keep further increasing the creative options in our ad concepts and include awareness-focused videos in the mix.