LAMA is a high-street, multi-fashion brand based in Lahore, Pakistan, with a focus on combining functional design with popular fashion.

The Problem

‍LAMA has made substantial investments in Meta advertising, relying on an external agency partner for support. However, they consistently experienced feelings of being unheard and lacking clear direction in their paid acquisition strategy. The absence of top-level reporting further hindered their ability to make critical decisions promptly, resulting in the inability to devise a scalable strategy and unlocking their growth potential on Meta.

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Our Solution

We developed a customized reporting solution for LAMA, providing them with a holistic view of the direction of their Meta advertising efforts. This, in turn, empowered them to develop a scalable growth strategy. Acting as close advisors to their C-team throughout the process, we successfully onboarded their in-house team to a new and scalable ad-buying approach, enabling them to transition from reliance on an agency to full in-house control.

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Results

Real measurable impact on top line numbers. Since implementing our new scalable ad-buying approach and enabling customized reporting, we have witnessed a remarkable month-on-month drop in CPA by 13%, accompanied by a notable increase in ROAS of 6.5%. Additionally, the detailed reporting has proven invaluable to LAMA's performance and creative teams, significantly saving countless hours that were previously spent preparing data for ad-hoc reports, which became obsolete after just one use.

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Maliha Shakoor Head of User Experience & Operations

“Plug has been instrumental in providing me and my team with a comprehensive perspective of our paid acquisition strategy on Meta. Their custom real-time dashboard has not only saved us countless reporting hours but also brought transparency to the entire process. With Farrukh's expert help and guidance, our in-house marketing team now has the confidence to scale our spending rationally, eliminating the need for external agency dependence. Hoping to replicate the same with Plug on TikTok as well.”