AI co-pilot for Meta performance marketers

The Meta ad ops tool you already know how to use
Plug keeps you ahead of performance changes.
It finds what changed, why it happened, and what to do next before you even ask.
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Available now in Private Beta.
Used by agencies and in-house teams.

Signals

Most AI tools wait for your questions. Plug starts the conversation. Marketers don't need more dashboard and data, they need clarity. Plug works where you work, and spots what matters before you even ask.

Feature spotlight
Plug sends Signals directly to Slack

Plug fits right into your daily workflow, keeping your team aligned and informed without extra dashboards.
Performance Snapshot - Oct 27, 2025
🔴 Critical | 7d ROAS 1.7 (38% below 2.75 target), with the retargeting campaign ROAS dropping to 0.0 yesterd...
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Priority Digest - Oct 27, 2025
3 new ads are showing significant ad fatigue, with CTR dropping by up to 72.0% and CPA increasing by 45.7%. Additi...
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Creative Performance - Oct 27, 2025
Creatives featuring customer testimonials and demonstrating product durability are the strongest performers for t...
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Plug knows your ad account, brand and targets
AI-powered Meta ad management built for clarity

With Plug, we are creating a virtual colleague for performance marketers. It finds what matters most in your data and brings it to you instantly. Integrated with Slack, it feels less like another tool and more like a teammate that keeps you ahead.
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Ad optimization

Optimize without spreadsheets

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Creative intelligence

Know what makes your ads work

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Full-funnel optimization

Optimize every stage of the funnel

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Performance updates

Stay ahead, every day

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Tracking tracked

Never miss a tracking failure

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Direct links

From insight to action, faster

Get started
Setup in 10 minutes, then it works automatically.

Connect your accounts, confirm your goals, and Plug takes care of the rest.

Plug is your virtual colleague.
Less noise, more signals.

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What's coming?
Do more. With less.
This is just the start. Join and shape the roadmap.

Plug Chat

Launching in November. Ask open-ended questions and get accurate answers.

Autocomplete

No more clicks in Ads Manager. Agent takes actions for you, freeing hours each week so you can focus on strategy, not clicks.

Your challenge

Your challenges drives what we build next. Join early and be part of building the future of performance marketing.
The Plug team
Plug is a Meta Business Partner with over a decade of hands-on advertising experience, having scaled campaigns for the world’s largest brands at Smartly.io. Plug is built by performance marketers for performance marketers, grounded in real knowledge, not abstract AI.
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kasimir
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farrukh
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luukas
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mohad
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ahmad
Get Plug early access
We are gradually opening up early access to agencies and in-house teams.