AI co-pilot for Meta performance marketers
Plug is a virtual colleague, built to keep you in control.
Get proactive alerts, insights and actions in Slack.
Get proactive alerts, insights and actions in Slack.
Signals
Plug turns data into signals and tells you when to take action.
Available now in Private Alpha.
Performance Snapshot - Oct 27, 2025
🔴 Critical | 7d ROAS 1.7 (38% below 2.75 target), with the retargeting campaign ROAS dropping to 0.0 yesterd...
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🔴 Critical | 7d ROAS 1.7 (38% below 2.75 target), with the retargeting campaign ROAS dropping to 0.0 yesterd...
See more
Priority Digest - Oct 27, 2025
3 new ads are showing significant ad fatigue, with CTR dropping by up to 72.0% and CPA increasing by 45.7%. Additi...
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3 new ads are showing significant ad fatigue, with CTR dropping by up to 72.0% and CPA increasing by 45.7%. Additi...
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Creative Performance - Oct 27, 2025
Creatives featuring customer testimonials and demonstrating product durability are the strongest performers for t...
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Creatives featuring customer testimonials and demonstrating product durability are the strongest performers for t...
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"This is exactly the kind of stuff I’d normally dig up myself, and it would easily take hours.
I’m really glad to have this pre-digested and waiting in Slack 😄
Direct links to the right ads in Ads Manager is super handy 🤌"
Plug knows your ad account
AI-powered Meta ad management optimized for speed
With Plug, we are creating a co-pilot for performance marketers. Signals is optimized for speed, clarity, and automation. Its AI-driven insights surface what matters most, saving hours of reporting and monitoring. Its seamless Slack integration makes it feel natural, giving you recommendations, alerts, and answers right where your team works.
Ad optimization
Optimize without spreadsheets
Creative performance
Know what makes your ads work
Full-funnel optimization
Optimize every stage of the funnel
Performance updates
Stay ahead, every day
Tracking tracked
Never miss a tracking failure
Direct links
From insight to action, faster
Get started
Setup in 10 minutes, then it works automatically.
Set your account up in Plug App with a couple of clicks, and you are good to.
Meta integration
Connect your ad account in seconds
Slack integration
Connect Plug to your Slack in seconds
Brand Profile
Confirm your brand details and setup
Your goals, your way
Plug adapts its Signals to what matters most to you
Plug is your co-pilot.
Less noise, more signals.
What's coming?
Do more. With less.
This is just the start. Join and shape the roadmap.
Plug Chat
Launching in November. Ask open-ended questions and get accurate answers.
Autocomplete
No more clicks in Ads Manager. Agent takes actions for you, freeing hours each week so you can focus on strategy, not clicks.
Your challenge
Your challenges drives what we build next. Join early and be part of building the future of performance marketing.
The Plug team
Plug is a Meta Business Partner with over a decade of hands-on advertising experience, having scaled campaigns for the world’s biggest brands at Smartly.io. Plug is built by performance marketers for performance marketers, grounded in real knowledge, not abstract AI.
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ahmad
“Working with Plug has been a game-changer for Reima’s ecommerce growth. Both the results and level of customer support are outstanding. I can warmly recommend Plug to any e-commerce business aiming to grow efficiently.“
Minna Laine
Senior Marketing Manager, Reima
“The experience with Plug has been fantastic. They’re a very innovative group of folks, on the cutting edge of creative and media buying with a knack for scale. Plug has been instrumental in up'ing our marketing game and bringing it to life in an automated and scalable way.”
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Imad Hammad
Co-Founder & CEO, CarSwitch
Get Plug early access
We are gradually opening up early access to performance marketers.